(updated on 6/17/2016)

(0274) 375 591

Yogyakarta's Authentic Merchandise Hunting Spot

Jalan Gedongkuning Selatan 128, Yogyakarta, Indonesia (see map)
Phone: (0274) 375 591

T-shirts and various novel merchandises with typical clever puns of Dagadu are the authentic souvenirs from Jogja. At Yogyatourium, you can find Dagadu Djokdja's original products while also tasting various Jogjanese cuisines at Kolega Cafe style.

Who haven't ever heard of Dagadu? Its T-shirts with the logo of an eye have been popular among tourists, that a vacation to Jogja is even considered incomplete without buying Dagadu T-shirts. This was what encouraged me to buy some T-shirts with "Dagadu" writings around Malioboro Street a couple years ago, with vulgar pun and affordable price. Unfortunately, in just 1 month, the "Dagadu" T-shirt I bought started to wear down. The bright color immediately fade, followed by the breaking of the screen printing pattern on its surface. After investigating, it turns out that the T-shirt I bought was not the original product from Dagadu, but an imitation product with mediocre quality. Ouch!

Unwilling to repeat the mistake, this time I chose to look for information about the original products of Dagadu Djokdja. I found out that the authentic merchandise is only sold at 3 authorized stores in Yogyakarta: Posyandu (Pos Pelayanan Dagadu - Dagadu Service Post) at Malioboro Mall's lower ground, Posyandu 2 at the corner of Northern Square, and Yogyatourium in the neighborhood of Gedong Kuning. The third spot is relatively new, but pretty crowded since it also includes a cafe and several other entertainment facilities. The one-stop-shopping concept really attracts me to visit Yogyatourium, while hunting for some authentic souvenirs from the legendary Dagadu.

The location of Yogyatourium can be recognized from a big signboard with "Kapan ke Jogja lagi?" (En: When will you visit Jogja again?) writings in front of the store, remind us to one of the song from Everyday band. The location is right on the side of a main road, easily accessible by big buses bringing groups of tourists. It is also close to Wonosari Street, making it easier for the tourists that are returning from their tour in Gunungkidul. The building has 3 floors and shaped like a tube, decorated with metal wall-cladding that give it a modern look. The design is what makes Yogyatourium a favorite spot for taking narcissistic photos, just like what I saw as many tourists were taking selfie photos around the spacy parking area.

Entering the building, you'll be greeted by a circular space resembling an auditorium. Just like Dagadu's T-shirts, the walls in the room is also painted with various clever and funny pun. The words "Kapan ke Jogja lagi?" are also seen on several corners in different shapes, colors, and designs. Numerous merchandise such as shirts and accessories are neatly arranged in display cabinets, shaped like traditional bicycle, pedicab, train, and may more. I got confused looking for a fitting room when i want to try a T-shirt, all the more when the shop assistant directed me to a small refrigerator on the corner of the room. Turns out that a small room functioning as fitting room is hidden beyond the refrigerator!

Aside from T-shirts, Yogyatourium also provides various other accessories such as keychains, hats, table ornaments, and playing cards. All of those merchandises are full of pictures and clever puns typical of Dagadu, consistent with the tagline "Smart, Smile, Djokdja". Unlike the shirts I bought in the past, the words in the original Dagadu tend to be more polite and smart, but are still able to make your stomach tingles with laughter. Some Javanese puns may sound odd and difficult to understand, but you can get the meaning from the explanation on the T-shirt labels. In addition to the unusual and distinct design, there're also T-shirts with simple and contemporary monochrome themes.

Done with my shopping, I decided to visit Kedai Kolega on the ground floor, connected directly to the spacious basement parking lot. In the modern-styled cafe, you can taste various unique dishes such as Klutella (sweet casava), Tempeh and Tofu Steak, Javanese Spaghetti, various types of Indonesian coffee, and more. The walls are also full of Dagadu's graffitis, creating a cozy atmosphere to relax for a while after hunting for merchandise at Yogyatourium. WiFi and electric plugs made me comfortable to stay longer at this small cafe, while listening to indie songs played all the time.

Right in front of Kedai Kolega, there's a spacious yard with several family game facilities such as ball throwing, spinning wheel, ring throwing, and 3 sets of "Kotak Silang Kota" (city crosswords) with questions related to Yogyakarta's tourism. A small joglo house stands in the back of the garden, where you can taste some snacks and angkringan (Javanese food stall) dishes. It complements Yogyatourium as a one-stop-shopping spot, a shopping and tourism spot worth visiting with your family.

So, still buying the fake ones?

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Map of Yogyatourium

Jalan Gedongkuning Selatan 128, Yogyakarta, Indonesia (see map)
Phone: (0274) 375 591

GPS Coordinate: -7.81496666666667, 110.401927777778

Places Nearby

  • A: Happy Tour Rent Car (0.2 km)

    Pilahan Permai KG 1 641 Rejowinangun, Yogyakarta, Indonesia
    Phone: (0274) 693 2020, +62 812 1548 5151, PIN BB 2AC93DEE

  • B: Bakmi Mbah Gito (0.5 km)

    Jl. Nyi Ageng Nis 9, Rejowinangun, Yogyakarta, Indonesia

  • C: Stisip Kartika Bangsa (0.5 km)

    Jl. Rejowinangun 6, Yogyakarta 55171 Indonesia
    Phone: (0274) 443 8578

  • D: Halte Gedong Kuning (Dep. Kehutanan) (0.5 km)

    Jl. Gedong Kuning, Yogyakarta, Indonesia

  • E: Super Indo Perintis Kemerdekaan (0.8 km)

    Jl. Ngeksigondo 7, Prenggan, Kotagede,Yogyakarta, Indonesia
    Phone: (0274) 443 6551

  • F: Halte Gedong Kuning (Banguntapan) (0.9 km)

    Jl. Gedong Kuning, Yogyakarta, Indonesia

  • G: Halte Ngeksigondo (Basen) (0.9 km)

    Jl. Ngeksigondo, Yogyakarta, Indonesia

  • H: Halte Ngeksigondo (Diklat PU) (0.9 km)

    Jl. Ngeksigondo, Yogyakarta, Indonesia

  • I: Warungboto (1.1 km)

    Jl. Veteran, Warungboto, Yogyakarta, Indonesia

  • J: UCY (1.1 km)

    Jl. Perintis Kemerdekaan, Gambiran, Umbulharjo, Yogyakarta 55161 Indonesia
    Phone: (0274) 372 274

  • K: Ayodya Guest House (1.1 km)

    Perumahan Banguntapan Permai B-8, Jalan Wonosari Km 6, Bantul, Yogyakarta, Indonesia
    Phone: +62 813 2834 9900, +62 838 6730 7999

  • L: Al-Baik Homestay Gedong Kuning (1.2 km)

    Jl. Gedong Kuning Gg Bima 9 (Belakang Indomaret), Banguntapan, Bantul, Yogyakarta, Indonesia
    Phone: +62 821 1533 4545, +62 819 0410 0338

  • M: Kekayon Museum (1.2 km)

    Jalan Raya Jogja-Wonosari km 7, Bantul, Yogyakarta, Indonesia

  • N: Gembira Loka Zoo (1.3 km)

    Jl Kebun Raya 2, Yogyakarta, Indonesia
    Phone: (0274) 373 861

  • O: Galaxy Water Park (1.3 km)

    Jl. Wonosari km.6 Kalangan, Baturetno, Banguntapan, Bantul, Yogyakarta, Indonesia
    Phone: (0274) 454 4700

  • P: NR Silver (1.3 km)

    Jl. Kemasan No. 71 Kotagede, Yogyakarta 55173
    Phone: (0274) 374 243, 370 675, +62 811 250 5398, +62 811 251 843

  • Q: AS Java Leather (1.3 km)

    Jl. Nyi Pembayun 17A, Kotagede Yogyakarta 55172
    Phone: (0274) 6602 868, 371 298 For Wholesale and Export: +62 811 269 518

  • R: Halte Kusumanegara (Gedung Juang 45) (1.4 km)

    Jl. Kusumanegara, Yogyakarta, Indonesia

  • S: Balai Melayu Hotel (1.4 km)

    Jl. Gambiran No.85 Yogyakarta 55161, Indonesia
    Phone: +62 815 187 9682

  • T: Soto Moneter (1.5 km)

    Jalan Ringroad Timur, Banguntapan, Yogyakarta, Indonesia

  • U: Halte Kusumanegara (Gembiraloka) (1.5 km)

    Jl. Kusumanegara, Yogyakarta, Indonesia

Show all

See & Do Around Here

  • Warungboto (1.1 km)

    Jl. Veteran, Warungboto, Yogyakarta, Indonesia

  • Kekayon Museum (1.2 km)

    Jalan Raya Jogja-Wonosari km 7, Bantul, Yogyakarta, Indonesia

  • Gembira Loka Zoo (1.3 km)

    Jl Kebun Raya 2, Yogyakarta, Indonesia
    Phone: (0274) 373 861

  • Galaxy Water Park (1.3 km)

    Jl. Wonosari km.6 Kalangan, Baturetno, Banguntapan, Bantul, Yogyakarta, Indonesia
    Phone: (0274) 454 4700

  • Kotagede (1.5 km)

  • Yogyakarta De Arca Statue Museum (1.6 km)

    XT Square, Jl. Veteran, Pandeyan, Yogyakarta, Indonesia
    Phone: (0274) 380 809

  • De Mata Trick Eye Museum (1.6 km)

    XT Square, Jl. Veteran, Pandeyan, Yogyakarta, Indonesia
    Phone: (0274) 380 809

  • Situs Mantup (1.7 km)

    Mantup, Baturetno, Banguntapan, Bantul, Yogyakarta, Indonesia

  • Gua Siluman (1.9 km)

    Wonocatur, Banguntapan, Bantul, Yogyakarta, Indonesia

  • Situs Watugilang (2 km)

    Gilang, Baturetno, Banguntapan, Bantul, Indonesia

  • Klodangan Temple (2.8 km)

    Klodangan, Sendangtirto, Brebah, Sleman, Yogyakarta, Indonesia

  • Museum Dewantara Kirti Griya (2.9 km)

    Jl. Taman Siswa 31, Yogyakarta, Indonesia
    Phone: (0274) 389 208

  • Museum TNI AU Dirgantara Mandala (3.2 km)

    Kompleks Landasan Udara Adisucipto, Yogyakarta, Indonesia

  • Bintaran (3.3 km)

  • Balong Waterpark (3.3 km)

    Jalan Pleret Km 1,5 Balong, Potorono, Banguntapan, Yogyakarta, Indonesia
    Phone: (0274) 443 5645

  • Museum Perjuangan Yogyakarta (3.3 km)

    Jl. Kolonel Sugiono 24, Mergangsan, Yogyakarta, Indonesia
    Phone: (0274) 387 576

  • Sasmitaloka Museum (3.3 km)

    Jl. Bintaran Wetan 3, Yogyakarta 55111, Indonesia
    Phone: (0274) 376 663

  • Puro Pakualaman (3.5 km)

    Jl. Sultan Agung, Kompleks Puro Pakualaman, Yogyakarta, Indonesia

  • Museum Batik Yogyakarta (3.5 km)

    Jl. Dr. Sutomo 13A, Yogyakarta, Indonesia
    Phone: (0274) 562 338

  • Bioskop Permata (3.5 km)

    Jl. Sultan Agung, Yogyakarta, Indonesia

  • Prawirotaman (3.5 km)

  • Museum Pergerakan Wanita (3.6 km)

    Jl. Laksda Adisucipto 88, Yogyakarta, Indonesia
    Phone: (0274) 587 818

  • Museum Biologi UGM (3.6 km)

    Jl. Sultan Agung 22, Mergangsan, Yogyakarta, Indonesia
    Phone: (0274) 376 740

  • Affandi Museum (3.6 km)

    Jl. Laksda Adisucipto 167, Yogyakarta 55281, Indonesia
    Phone: (0274) 562 593

  • Ramayana Ballet Purawisata (3.7 km)

    Jl. Brigjen Katamso, Yogyakarta 55152 Indonesia
    Phone: (0274) 375 705, 380 643

  • Taman Pintar Science Park (4.1 km)

    Jl. Panembahan Senopati 1-3, Yogyakarta, Indonesia
    Phone: (0274) 583 713, 583 631

  • Museum Anak Kolong Tangga (4.1 km)

    Jl. Sriwedari 1, Yogyakarta (Lantai 2 Gedung Taman Budaya Yogyakarta), Indonesia
    Phone: (0274) 523 512

  • Alun-alun Kidul (4.3 km)

    Jl. Alun-Alun Kidul Yogyakarta, Indonesia

  • Yogyakarta Palace (kraton) (4.3 km)

    Jl. Rotowijayan 1, Yogyakarta 55133, Indonesia
    Phone: (0274) 373 721

  • Benteng Vredeburg (4.3 km)

    Jl. Jend. A. Yani No 6, Yogyakarta 55224, Indonesia
    Phone: (0274) 586 934, 510 996

  • Beringharjo (4.4 km)

    Jl. Pabringan 1, Yogyakarta 55122, Indonesia
    Phone: (0274) 515 871, 561 510

  • Sonobudoyo Museum (4.4 km)

    Jl. Trikora 6, Yogyakarta 55122, Indonesia
    Phone: (0274) 385 664

  • Gampingan Temple (4.4 km)

    Piyungan, Bantul, Yogyakarta, Indonesia

  • Loji (4.4 km)

  • Kotabaru (4.4 km)

  • Museum Kereta Keraton Yogyakarta (4.5 km)

    Kompleks Keraton Yogyakarta, Indonesia

  • Kauman Village (4.5 km)

  • Museum Pusat TNI AD \'Dharma Wiratama\' (4.6 km)

    Jl. Jendral Sudirman 75, Yogyakarta, Indonesia
    Phone: (0274) 561 417

  • Aqua Splash Kids Fun (4.6 km)

    Jalan Wonosari Km 10 Sitimulyo, Piyungan, Bantul, Yogyakarta, Indonesia
    Phone: (0274) 435 3435

  • Sosrokusuman (4.6 km)

  • Malioboro (4.7 km)

    Jl. Malioboro, Yogyakarta, Indonesia

  • Taman Sari (4.7 km)

    Jl. Taman, Kraton, Yogyakarta 55133, Indonesia

  • Panggung Krapyak (4.8 km)

    Jl. DI Panjaitan, Yogyakarta, Indonesia

  • Museum Sandi (4.8 km)

    Jl. Faridan M. Noto No. 21, Kotabaru, Yogyakarta, Indonesia
    Phone: (0274) 55 6921

  • Pecinan (chinatown) (4.8 km)

  • Sosrowijayan (4.9 km)

  • Museum Geoteknologi Mineral UPN \'Veteran\' Yogyakarta (4.9 km)

    Jl. Babarsari 2, Sleman, Yogyakarta, Indonesia
    Phone: (0274) 486 991

  • Museum R.S. Mata \'Dr. Yap\' (4.9 km)

    Jl. Cik Di Tiro 5, Yogyakarta, Indonesia
    Phone: (0274) 547 447

  • Tugu Jogja (5.2 km)

  • Yogyakarta Animal and Ornament Plant Market (PASTY) (5.3 km)

    Jl. Bantul Km 1/141, Dongkelan, Yogyakarta
    Phone. (0274) 413 474

  • Serangan Village (5.3 km)

    Serangan, Notoprajan, Ngampilan, Yogyakarta, Indonesia

Show all

Note: all distance are calculated over the air.