(updated on 5/30/2014)

Send this

Down The Road of Flower Bouquet and Souvenir Paradise in The Heart of Jogja

Jl. Malioboro, Yogyakarta, Indonesia

Coming from the Sanskrit language which means bouquet of flowers, Malioboro becomes flower that its charm is able to attract tourists. Not only full of stories and memories, Malioboro also becomes souvenir paradise in the heart of Jogja.

The sun was beating down as thousands of people crowded along Malioboro street. They did not just stand on the sidewalk but they ran over up to the road. The atmosphere was so noisy and hectic. Bubbling laughter, screaming car horns, the strains of gamelan cassette, up to shouting traders selling food and toys for children blended into one. After waiting for hours, finally, the expected carnival troupe appeared. Started by Bregada Prajurit Lombok Abang, royal carriage convoy began to walk slowly. All squeezing wanted to see the couple of GKR Bendara and KPH Yudhanegara who continuosly waved and spreaded a friendly smile.

Enjoying shopping experience, hunting exclusive souvenirs of Jogja, tourists may walk on foot along the arcades of Malioboro Street. There are many vendors selling their merchandises, ranging from such local handicrafts as batik, rattan ornament, leather puppet, bamboo handicrafts (key holder, ornament lamp, and others) as well as blangkon (Javanese / Jogjanese traditional cap) and silver goods to general little things that you may find in other trading places. Photo (21)

That scene was seen as the party of Kirab Pawiwahan Ageng of Sultan Hamengku Buwono X's youngest daughter from Yogyakarta Palace headed to Bangsal Kepatihan. Thousands of people crammed filling Malioboro Street that stretches from north to south. In Sanskrit, Malioboro means flower bouquets because in the ancient times when the Palace held an event, a mile-long road would be filled with flower bouquets. Although time passed and the era has changed, Malioboro position as the main street where a variety of carnival and celebration being held has never changed. Until now Malioboro, Vredeburg Fort, and Zero Point remain a venue for a variety of carnival starting from the event of Jogja Java Carnival, Chinese Cultural Week, Yogyakarta Arts Festival, Carnival Malioboro, and many others.

Before it turned into a busy street, Malioboro was a quiet road with a tamarind tree growing on the right and left. This road was just passed by people who wanted to go to the Palace or complex areas such as First Indische first in Yogyakarta, for instance, Loji Besar (Vredeburg Fort), Loji Kecil (area next to the Great Hall/Gedung Agung), Loji Kebon (Great Hall/Gedung Agung), as well as Loji Setan (Office of the Parliament/DPRD office). But the existence of Pasar Gede or Beringharjo Market on the south side and the presence of Chinese ethnic residential in Ketandan area gradually boosted the economy in the region. Chinese group made Malioboro as its business canal, so the trade area which was originally based in Beringharjo and Chinatown eventually expanded to the north to Stasiun Tugu (Tugu Train Station). Seeing Malioboro rapidly growing into the pulse of trade and shopping centers, a friend said that Malioboro is the baby talk for "mari yok borong (let's buy a lot)". In malioboro you can buy desirable range of merchandise ranging from beautiful accessories, unique souvenirs, classic batik, gold and gems to household appliances. For souvenir fans, Malioboro can be a fun hunting paradise. Walking on the shoulder of the road while bargaining a variety of goods sold by street vendors, will be a special experience. Variety of locally made souvenirs like batik, rattan ornament, silver, bamboo handicrafts, leather puppets, blangkon, miniature of traditional vehicles, accessories, until key chains, all can be found easily. If you are good in bargaining, these items can be taken home with a fairly cheap price.

Besides being a trading center, the road which is part of the imaginary axis that connects Parangtritis Beach, Panggung Krapyak, Yogyakarta Palace, Tugu, and Mount Merapi was once a nest as well as perfoming stage by Malioboro artists lead by Umbu Landu Paranggi. From them also, the culture of sitting on the sidewalk was popularized that eventually rooted and is identical to Malioboro. Enjoying a romantic dinner in the sitting stalls while listening to other street artist singing the song "Yogyakarta" from Kla Project will be an experience that is marked in heart. Malioboro is a series of history, stories and memories that are intertwined in the minds of every person who ever visited. The charm of this road had never faded by time. The exoticism of Malioboro continues glowing until now and inspires many people, and forces them to keep coming back to Yogyakarta. As beginning sentence in Melodia poem created by Umbu Landu Paranggi "Love that makes me feel at home occasionally lasts", memories and love of many people towards Malioboro that makes this road continues persisting until now.

Carnival and the events taking place in the area of Malioboro are normally incidental to the perfomance time that is uncertain. But there are some activities that are regularly held every year such as the Yogyakarta Arts Festival in June to July, and the Chinese Cultural Week held close to the celebration of Chinese New Year (Imlek).

Back to top

Map of Malioboro

GPS Coordinate: -7°47'34.9", 110°21'57.3"
Distance from Malioboro: 0 km.


    Jl. Perwakilan (Malioboro) No. 9 Yogyakarta 55213 Indonesia
    Phone: (0274) 746 5375


    Jl. Malioboro 52-58 Yogyakarta 55001, Indonesia
    Phone: (0274) 516 974

  • C: HOTEL PURI (0.1 km)

    Jl. Sosrokusuman 22, Yogyakarta 55213, Indonesia
    Phone: (0274) 514 107

  • D: HOTEL WHW (0.1 km)

    Jl. Sosrokusuman 16, Yogyakarta 55213, Indonesia
    Phone: (0274) 563 111

  • E: HOTEL INTAN (0.1 km)

    Jl. Sosrokusuman Dn I/109, Yogyakarta 55213, Indonesia
    Phone: (0274) 562 318


    Jl. Sosrokusuman 111, Yogyakarta 55213, Indonesia
    Phone: (0274) 557 594


    Jl. Malioboro 26, Yogyakarta 55213, Indonesia
    Phone: (0274) 585 138


    Jl. Sosrowijayan 76, Yogyakarta 55271 Indonesia
    Phone: (0274) 560 452

  • I: HOTEL CAHAYA KASIH (0.1 km)

    Jl. Malioboro Sosromenduran GT.I/280, Yogyakarta 55271 Indonesia
    Phone: (0274) 580 360

  • J: SOSROKUSUMAN (0.1 km)

  • K: HOTEL PANTES (0.1 km)

    Jl. Sosrokusuman DN I/142, Yogyakarta 55213, Indonesia
    Phone: (0274) 512 289


    Jl. Sosrokusuman DN I/174, Yogyakarta 55213, Indonesia
    Phone: (0274) 565 670


    Jl. Dagen, Taman Komplek Yuono, Yogyakarta, Indonesia
    Phone: (0274) 561 828, 561 823


    Jl. Sosrokusuman DN I/187, Yogyakarta 55213, Indonesia
    Phone: (0274) 518 001

  • O: BALUMBA TOURS (0.2 km)

    Jl. Sosrowijayan 29 Yogyakarta, Indonesia
    Phone: (0274) 683 221


    Jl. Dagen 18-20, Yogyakarta 55271 Indonesia
    Phone: (0274) 562 589

Note: all distance are calculated over the air.

Show all

Related Articles

Back to top